Junior Marketing Specialist
Company: Hesna IMS
As a Junior Marketing Specialist at Hesna, I worked to support clients across various industries, including healthcare, real estate, renewable energy, as well as security and delivery services. Here’s a summary of my key responsibilities:
Social Media Management and Content Creation
I created original content for social media, including photography, graphic design, and copywriting, ensuring posts aligned with each brand’s voice and values. I actively monitored and moderated social media profiles to maintain a positive, engaging presence, responding to audience interactions in real-time. Additionally, I planned and managed monthly content schedules to ensure a consistent, strategic posting rhythm across all client channels.
Research Across Various Industries
I conducted thorough industry research and performed data analysis to identify trends and insights that informed our social media strategies, keeping each brand competitive and relevant.
Meta Ads Campaigns
I collaborated on the creation of Meta Ads campaigns, assisting in targeting the right audiences and optimizing ad performance to drive engagement and awareness.
Newsletter Creation
I designed and wrote newsletters to keep subscribers informed and engaged, reflecting each client’s unique messaging and goals.
CMS Management
I managed CMS platforms to ensure smooth content updates and a consistent brand presence on client websites.
Through these responsibilities, I developed valuable skills in digital marketing, content creation, client engagement, and project management, equipping me to deliver effective marketing strategies across diverse industries.