Social Media and PR Specialist
Company: BIOrę
As a Social Media and PR Specialist at BIOrę, an eco-friendly store dedicated to offering organic food, natural cosmetics, and sustainable accessories, I worked to elevate the brand’s online presence and establish a strong community focused on environmental awareness and sustainable living. My primary responsibilities included:
Social Media Management and Content Creation
I created diverse content for BIOrę’s social media profiles, including photography, graphic design, and copywriting, all crafted to highlight the store’s eco-conscious values and products. I actively monitored and moderated social profiles to ensure a positive, engaging environment and promptly responded to inquiries to foster a supportive community. Additionally, I planned and managed monthly content schedules, ensuring a consistent, strategic posting rhythm that showcased BIOrę’s unique offerings and mission.
Public Relations
In addition to social media, I handled PR releases to enhance BIOrę’s visibility and promote its sustainable values across various media channels. Each release was carefully crafted to reflect the brand’s identity, helping to reinforce BIOrę’s position as a trusted source for eco-friendly products.
Through these efforts, I contributed to BIOrę’s growth by building an engaged online audience, increasing brand awareness, and connecting with media outlets that shared BIOrę’s dedication to sustainability.