Digital Marketing Specialist

 
Company: Positive Prints

As a Digital Marketing Specialist at Positive Prints, I played a vital role in enhancing brand awareness and engagement through strategic marketing initiatives. Here’s an overview of my key responsibilities:

 

Marketing Strategy

I collaborated with our team to develop and implement innovative marketing strategies that aligned with our brand goals and resonated with our target audience, driving growth in international markets.

 

 

Content Creation for Social Media

I produced a diverse range of content for our social media profiles, including photography, video production, graphic design, script writing, and copywriting. I also planned and managed monthly post schedules, ensuring our channels remained active and engaging.

Managing Collaborations with UGC Creators

I led partnerships with UGC creators, identifying the right talent to collaborate with and guiding them to create authentic content that highlights the brand´s products.

 

 

Co-Creating Ad Campaigns

I created ad creatives for Meta Ads and TikTok Ads campaigns, optimizing them for maximum reach and engagement to attract new audiences and boost brand visibility.

 

 

Through these efforts, I significantly contributed to Positive Prints’ growth, strengthening our online community and enhancing our global brand presence. This role deepened my expertise in digital marketing, content creation, and social media strategy, enabling me to effectively connect with diverse audiences.